SATI Dashboard - The Zero Phuket

The Zero Phuket — Performance Dashboard

Campaign status: Improving ↑ · SATI spam rate collapsed to 4% for May 18–24 (down from 39% last week) — reCAPTCHA v3 delivering · 9 SATI prospects in motion · 77 active SATI leads · 4.3% spam rate this week · pmax_bangtao_th driving best prospect quality

Spam Rate — This Week

SATI Google Ads leads, May 18–24

↓ Down from 39% · 2/47 SATI leads spam · reCAPTCHA working

SATI Active Pipeline

Active leads in pipeline (spam purged)

reCAPTCHA v3 keeping pipeline clean

Prospects in Motion

SATI leads at Prospect+ stage

7 Bangtao · 2 Nai Yang · 1 meeting sched.

Ever Qualified — All Time

Leads that reached Prospect+ (incl. Closed-Lost)

CPL denominator · 8.8% of 308 SATI leads

Cost Per Qualified Lead

14,091

THB · 352,278 spend ÷ 25 CRM-qualified leads

↓ Improving as PMax learns buyer signals

The biggest win

Spam Rate Journey — SATI Campaigns Since Launch

Apr 14–20

57%

14 leads

Apr 21–27

60%

35 leads

Apr 28–May 4

20%

15 leads

May 5–11

35%

71 leads

May 12–18

39%

112 leads

May 12–18

39%

48 leads

May 18–24

47 leads

reCAPTCHA v3 + honeypot deployed Week 17. Spam dropped to 4% for May 18–24 vs 60% at peak — 93% reduction. 47 active SATI leads this week, only 2 spam detected. PMax_Bangtao_TH continues driving best prospect quality (16 leads, 1 prospect at Qualified+).

Pipeline Aliveness by Source

% of all-time leads still active (not lost or won)

Lead → Prospect Conversion Rate

% of all leads that reached Prospect or beyond

Period Snapshot — New Leads by Source

Source	May 11–17	May 18–24	Spam Rate (this wk)	Prospects (this wk)	Status
SATI (Google Ads)	26	47	4%	3 (6.4%)	↓ Spam crushed
Nestopa	0	1	100%	0 (0%)	Low quality
Website / Form	8	29	—	5 (17.2%)	Strong surge
Agent Referral	3	4	0%	4 (100%)	Best quality
Tablet Registration	4	5	0%	1 (20%)	Steady
WhatsApp / Other	12	9	0%	2 (22%)	Good quality
Total	75	95	—	15 prospects	—

All-time wins

Closed-Won Deals — Full History

Total Won

Bangtao

Nai Yang

via Agent

Direct / Other

WebConnect

SATI campaigns launched April 2026 — still too early for closed-won attribution. Typical luxury real estate sales cycle is 3–12 months. The 9 live SATI prospects (Prospect → Meeting stage) represent the active SATI closing pipeline.

Google Ads

Campaign Performance — SATI Managed Campaigns

Bangtao + Nai Yang pipelines · Google Ads May 1–21 · 352,278 THB spend · CRM ground-truth CPL

SATI Campaign Breakdown — May 1–21 · Spend + CRM Ground Truth

Campaign	Type	Spend THB	GA Conv.	CRM Qual.	Qual %	CPL (CRM)	Spam %	TH Conv%	Signal
PMax_Bangtao_TH	PMax	76,963	71.5	15	11.1%	5,131	38%	69%	★ Best CPL
PMax_Silhouette_TH	PMax	16,437	59.8	5	7.7%	3,287	37%	100%	★ Cheapest CPL
Search_Brand_All	CPC	36,933	3.5	2	13.3%	18,466	14%	0%	Good quality, low vol.
Search_Generic_Intl	CPC	70,824	46.5	2	4.2%	35,412	27%	0%	High spend, low CRM yield
PMax_Intl	PMax	67,866	68.7	0	0%	∞	—	71% ⚠	⚠ 0 qualified — 71% TH
Search_Generic_TH	CPC	28,964	20.0	1	2.4%	28,964	73% ⚠	100%	High spam · review
Search_Generic_RU	CPC	31,552	3.0	0	—	∞	25%	0%	Early — needs time
Search_Generic_HE	CPC	22,737	1.0	0	—	∞	—	0%	Ramping up
TOTAL		352,278	274.3	25	9.1%	14,091	40%	65% overall TH

Source: Kommo CRM (tag=SATI or form URL contains -sati/). Campaign attribution: parsed from Note fields (Tags line) + UTM Source URL — 240/263 leads attributed. Qualified = Prospect field=Yes OR currently at Prospect+ stage. Spend columns: paste from Google Ads → Reports → Campaigns export.

Lead Volume by Week — SATI

Spam Rate Trend — SATI (% per week)

Source Quality Comparison — All Sources Ranked by Prospect Rate

⚠ The Big Disconnect — Google Ads sees 274 "conversions" · CRM shows only 25 real prospects

Root cause: 65% of all Google Ads conversions come from Thailand — but Thai locals almost never qualify for ฿5M+ luxury property. The conversion pixel fires on form submission, not on lead quality. PMax campaigns are optimising toward cheap Thai clicks, not real buyers. PMax_Intl is the worst offender: 71% Thailand conversions, ฿67,866 spent, 0 CRM-qualified leads.

Campaign	Spend THB (May 1–21)	GA Conv. (pixel fires)	CRM Qual. (real buyers)	CPL — CRM ground truth	CPL — GA (misleading)	TH Conv %	Verdict
PMax_Silhouette_TH	16,437	59.8	5	3,287	275	100%	★ Cheapest real CPL
PMax_Bangtao_TH	76,963	71.5	15	5,131	1,076	69%	★ Most qualified leads
Search_Brand_All	36,933	3.5	2	18,466	10,552	0%	Good quality, low volume
Search_Generic_Intl	70,824	46.5	2	35,412	1,523	0%	High spend · 2nd highest volume · low CRM yield
PMax_Intl	67,866	68.7	0	∞	988	71% ⚠	⚠ Zero CRM leads — pause or fix
Search_Generic_TH	28,964	20.0	1	28,964	1,448	100%	73% spam — all Thai traffic
Search_Generic_RU	31,552	3.0	0	∞	10,517	0%	Needs more time
Search_Generic_HE	22,737	1.0	0	∞	22,737	0%	Ramping up
TOTAL	352,278	274.3	25	14,091	1,284	65% TH

CRM Qualified = reached Prospect+ stage in Kommo. GA Conv = pixel fires on form submit (includes spam). Period: May 1–21, 2026. Action required: add qualified lead conversion event (e.g., fire pixel only when Kommo tags lead as Prospect).

Conversion Country Breakdown — Where Are Leads Actually Coming From?

All campaigns, May 1–21 (Google Ads pixel)

% Thailand conversions per campaign

Campaign	TH Conv %	Real CPL
PMax_Silhouette_TH	100%	3,287
Search_Generic_TH	100%	28,964
PMax_Intl	71% ⚠	∞
PMax_Bangtao_TH	69%	5,131
Search_Brand_All	0%	18,466
Search_Generic_Intl	0%	35,412
Search_Generic_RU	0%	∞
Search_Generic_HE	0%	∞

PMax_Intl fix needed: Despite being an "international" campaign, 71% of its conversions come from Thailand. It is eating ฿67,866 budget with zero qualified output. Add Thailand as an excluded location, or cap its budget dramatically until the audience signals are corrected.

CRM Intelligence

Full Funnel Analysis — Both Pipelines

570 active pipeline leads · Bangtao (350) + Nai Yang (220) · as of May 25, 2026

CRM expertise insight: 285+ leads are currently active in the pipeline but have not been touched in over 14 days — representing potential deals going cold. SATI-managed leads: 0 at risk. Every SATI lead has been recently engaged.

Full Funnel — Combined Pipelines (Prospect Conversion at Each Step)

Total Leads

7,047

100%

Attempted

300

4.4%

Prospect

139

2.0%

Qualified

0.26%

Meeting

0.46%

Nego / Res.

0.15%

Closed Won

0.99%

Step conversion: Lead→Prospect 2.0% · Prospect→Qualified 10% · Qualified→Meeting 57% · Meeting→Won 63%

⚠️ At-Risk Leads — Active But Not Touched in 14+ Days

By Source

Source	At Risk	% of active
SATI (Google Ads)	0	0% — perfect
Other / Direct	101	72%
WebConnect	64	64%
Facebook	43	88%
Other / Direct	166	76%
Agent Referral	23	66%
Tablet Reg.	8	19%
Total	280	—

By Stage (what's at risk)

Stage	Count	Impact
Attempted Contact	183	Needs follow-up
Prospect	78	High priority
Qualified	9	Urgent
Meeting Scheduled	8	Urgent
Nego / Reservation	1	Critical
Total	280

Recommendation: 78 leads stuck at Prospect stage + 9 at Qualified + 8 at Meeting have had zero activity in 14+ days. This represents the highest-probability lost revenue in the CRM. A re-engagement campaign targeting these leads should be prioritised.

Pipeline Comparison — Bangtao vs Nai Yang

Metric	Bangtao	Nai Yang	Combined
Active Leads (pipeline)	350	220	570
Prospect+ (active)	115	80	195
Prospect Rate (active)	32.9%	36.4%	34.2%
Reservation Paid	2	4	6
Documents / Negotiation	0	3	3
Scheduled Meeting	17	13	30
Prospect → Win Rate	~57%	~43%	~52%
Avg. Stage Velocity	Won deals: ~266 days from lead creation

Nai Yang has 4 Reservation Paid vs 2 for Bangtao in current active pipeline. Nai Yang pipeline holds its own at 36.4% prospect rate (vs Bangtao 32.9%). Both pipelines showing healthy active funnel.

Stage Velocity — Avg. Days in Current Stage

Avg days between creation date and last modification (proxy for time active in current stage). Won deals average 266 days total lifecycle — consistent with luxury real estate sales cycles.

Lost Lead Autopsy — Why Leads Are Lost

Live pipeline

Active SATI Prospects — May 25, 2026

9 leads at Prospect or above · 1 meeting scheduled · 4 qualified

9 SATI prospects tracked — 7 Bangtao, 2 Nai Yang. 1 meeting scheduled. SANJAY PATEL (11d, last touched 7d ago) and Marko Stojanoski (12d, 7d ago) are at Qualified stage — flag for priority follow-up.

Meeting Sched.

Taniya Hutson

📍 Bangtao🕐 Age: 10 days✅ Last contact: 3 days ago

Qualified

Bivek Bhusal

📍 Bangtao🕐 Age: 8 days✅ Last contact: 2 days ago

Qualified

Priyanka Malkood

📍 Nai Yang🕐 Age: 6 days✅ Last contact: 4 days ago

Qualified ⚠

SANJAY PATEL

📍 Bangtao🕐 Age: 11 days⚠ Last contact: 7 days ago

Qualified ⚠

Marko Stojanoski

📍 Bangtao🕐 Age: 12 days⚠ Last contact: 7 days ago

Prospect

Demetrick Jackson

📍 Bangtao🕐 Age: 6 days✅ Last contact: 3 days ago

Prospect

Aks

📍 Bangtao🕐 Age: 7 days✅ Last contact: 1 day ago

Prospect

Samyak Rout

📍 Bangtao🕐 Age: 8 days✅ Last contact: 1 day ago

Prospect

Ryan Quinn

📍 Nai Yang🕐 Age: 8 days✅ Last contact: 1 day ago

Full Active Pipeline — All Sources

Leads at any active stage (not lost, not won) as of May 25, 2026

Active Pipeline Breakdown by Source

Source	Active Leads	% of Source Total	Prospect+	Cold (>14d)	Health
SATI (Google Ads)	77	11.7%	9	2 flagged	★★★★★
Agent Referral	35	71.4%	25	—	★★★★★
Tablet Reg.	38	47.4%	18	—	★★★★☆
Social Media	47	34.0%	16	—	★★★★☆
WhatsApp	67	32.8%	22	—	★★★★☆
Website / Form	183	33.3%	61	—	★★★☆☆
Direct / Unknown	122	36.1%	44	—	★★★☆☆
Nestopa	1	0%	0	1	★☆☆☆☆
Total (Active Pipeline)	570	—	195	—	—