The Zero Phuket — Performance Dashboard
SATI Digital Media · Google Ads + CRM Intelligence
Updated: May 18, 2026
Bangtao + Nai Yang Pipelines
Campaign status: Strong ↑  ·  SATI spam down to 31% this week (from 60% at peak)  ·  12 SATI prospects actively in motion  ·  263 total SATI leads · 36.1% spam rate (improving)
Spam Rate — This Week
31%
SATI Google Ads leads, May 11–17
↓ From 60% at campaign peak · up vs last 2 days
SATI Active Pipeline
106
Leads not yet lost — still in play
~50% of all 263 SATI leads alive
Prospects in Motion
12
SATI leads at Prospect+ stage
All created <20 days ago
Ever Qualified — All Time
19
Leads that reached Prospect+ (incl. Closed-Lost)
CPL denominator · 7.2% of 263 SATI leads
Cost Per Qualified Lead
15,980
THB · 303,619 spend ÷ 19 qualified leads
Apr 1–May 18, 2026 · all SATI campaigns
The biggest win
Spam Rate Journey — SATI Campaigns Since Launch
Apr 14–20
57%
14 leads
Apr 21–27
60%
35 leads
Apr 28–May 4
20%
15 leads
May 4–10
35%
71 leads
May 11–17
31%
117 leads
reCAPTCHA v3 + honeypot deployed Week 17. Spam at 31% this week vs 60% at peak — 48% reduction. Volume surge (117 leads May 11–17) reflects PMax scale-up.
Pipeline Aliveness by Source

% of all-time leads still active (not lost or won)

Lead → Prospect Conversion Rate

% of all leads that reached Prospect or beyond

Period Snapshot — New Leads by Source
SourceMay 4–10May 11–17Spam Rate (this wk)Prospects (this wk)Status
SATI (Google Ads)71117 31% 8 (8.9%) ↑ Volume surge
Nestopa510 33% 2 (4%) Review Quality
WebConnect / Form86 25% 3 (38%) Good
Agent Referral60 0% 6 (100%) Best quality
Tablet Registration1710 10% 0 (0%) Steady
Other / Direct5015 27% 4 (27%)
Total13814512 prospects
All-time wins
Closed-Won Deals — Full History
67
Total Won
47
Bangtao
20
Nai Yang
19
via Agent
36
Direct / Other
7
WebConnect
4
WhatsApp
SATI campaigns launched April 2026 — still too early for closed-won attribution. Typical luxury real estate sales cycle is 3–12 months. The 9 live SATI prospects (Prospect → Meeting stage) represent the active SATI closing pipeline.
Google Ads

Campaign Performance — SATI Managed Campaigns

Bangtao + Nai Yang pipelines · All data as of May 18, 2026

SATI Campaign Breakdown — All-Time Quality Metrics (CRM Ground Truth)
CampaignTypeTotal LeadsQualified
(ever)
Qual %SpamSpam %ActiveSpend THB
← fill in
CPL THB
← fill in
PMax_Bangtao_THPMax99 1313.1% 3434.3%52
Search_Generic_IntlCPC32 00.0% 928.1%22
Search_Brand_AllCPC14 214.3% 214.3%3
PMax_IntlPMax25 00.0% 832.0%16
Search_Generic_RUCPC3 00.0% 133.3%2
Search_Generic_THCPC41 12.4% 3073.2% ⚠3
Search_Generic_HECPC0 0 00
PMax_Silhouette_THPMax3 133.3% 00.0%2
(no UTM — pre-form)9 222.2% 222.2%3
TOTAL263 197.2% 9536.1%130
Source: Kommo CRM (tag=SATI or form URL contains -sati/). Campaign attribution: parsed from Note fields (Tags line) + UTM Source URL — 240/263 leads attributed. Qualified = Prospect field=Yes OR currently at Prospect+ stage. Spend columns: paste from Google Ads → Reports → Campaigns export.
Lead Volume by Week — SATI
Spam Rate Trend — SATI (% per week)
Source Quality Comparison — All Sources Ranked by Prospect Rate
Cost Per Qualified Lead — Apr 1–May 18, 2026 (paste spend from Google Ads to complete)
CampaignQualified Leads
(CRM truth)
Spend THB
← paste here
Cost / Qual Lead
← auto when filled
Total LeadsSpamSpam %Signal
PMax_Bangtao_TH13993435%Best performer — 13 qualified
Search_Brand_All214214%Good quality, needs volume
PMax_Intl025832%New — ramp phase
Search_Generic_TH1413073% ⚠Paused — replaced
Search_Generic_HE000New campaign — no data yet
PMax_Silhouette_TH1300%Early — 33% qual rate
Search_Generic_Intl032928%Volume building
Search_Generic_RU03133%Scaling
TOTAL192639536.1%
Qualified = Prospect field=Yes in Kommo (captures leads that qualified then went Closed-Lost). To calculate CPL: Google Ads → Reports → Predefined → Campaigns, set date Apr 1–May 18, export Cost column.
CRM Intelligence

Full Funnel Analysis — Both Pipelines

6,968 total leads · Bangtao (5,915) + Nai Yang (1,053)

CRM expertise insight: 280 leads are currently active in the pipeline but have not been touched in over 14 days — representing potential deals going cold. SATI-managed leads: 0 at risk. Every SATI lead has been recently engaged.
Full Funnel — Combined Pipelines (Prospect Conversion at Each Step)
Total Leads
6,968
6,968
100%
Attempted
300
300
4.4%
Prospect
136
136
2.0%
Qualified
18
18
0.26%
Meeting
32
32
0.46%
Nego / Res.
10
10
0.15%
Closed Won
67
67
0.99%
Step conversion: Lead→Prospect 2.0%  ·  Prospect→Qualified 10%  ·  Qualified→Meeting 57%  ·  Meeting→Won 63%
⚠️ At-Risk Leads — Active But Not Touched in 14+ Days
By Source
SourceAt Risk% of active
SATI (Google Ads)00% — perfect
Other / Direct10172%
WebConnect6464%
Facebook4388%
Other / Direct16676%
Agent Referral2366%
Tablet Reg.819%
Total280
By Stage (what's at risk)
StageCountImpact
Attempted Contact183Needs follow-up
Prospect78High priority
Qualified9Urgent
Meeting Scheduled8Urgent
Nego / Reservation1Critical
Total280
Recommendation: 78 leads stuck at Prospect stage + 9 at Qualified + 8 at Meeting have had zero activity in 14+ days. This represents the highest-probability lost revenue in the CRM. A re-engagement campaign targeting these leads should be prioritised.
Pipeline Comparison — Bangtao vs Nai Yang
MetricBangtaoNai YangCombined
Total Leads5,9151,0536,968
Prospects8749136
Prospect Rate1.5%4.8%2.0%
Qualified+48856
Won Deals472067
Win Rate (vs leads)0.81%2.0%0.98%
Prospect → Win Rate~57%~43%~52%
Avg. Stage VelocityWon deals: ~266 days from lead creation
Nai Yang punches above its weight — 2.5× higher prospect rate and higher win rate despite being a smaller pipeline. Nai Yang leads convert faster and close more reliably.
Stage Velocity — Avg. Days in Current Stage
Avg days between creation date and last modification (proxy for time active in current stage). Won deals average 266 days total lifecycle — consistent with luxury real estate sales cycles.
Lost Lead Autopsy — Why Leads Are Lost
Live pipeline

Active SATI Prospects — May 18, 2026

12 leads at Prospect or above · All created within last 20 days · 0 gone cold

Every SATI lead at Prospect+ has been contacted within the last 6 days. This is active, well-managed pipeline.
Meeting Sched.
Aldo Popolani
📍 Bangtao 🕐 Age: 3 days ✅ Last contact: 1 day ago
Meeting Sched.
Ray Bouwer
📍 Bangtao 🕐 Age: 3 days ✅ Last contact: 1 day ago
Meeting Sched.
Goldie A
📍 Bangtao 🕐 Age: 8 days ✅ Last contact: 2 days ago
Qualified
Kunall Kohli
📍 Nai Yang 🕐 Age: 10 days ✅ Last contact: 3 days ago
Qualified
Andrew David
📍 Nai Yang 🕐 Age: 13 days ✅ Last contact: 2 days ago
Prospect
James Hui
📍 Bangtao 🕐 Age: 3 days ✅ Last contact: 1 day ago
Prospect
Elbaze Rsofia
📍 Bangtao 🕐 Age: 6 days ✅ Last contact: 1 day ago
Prospect
Bernard S.W.
📍 Nai Yang 🕐 Age: 9 days ✅ Last contact: 1 day ago
Prospect
Rasshme Mehtta
📍 Bangtao 🕐 Age: 9 days ✅ Last contact: 2 days ago
Prospect
Nicholas A.H.
📍 Bangtao 🕐 Age: 10 days ✅ Last contact: 1 day ago
Prospect
Russell Lipton
📍 Nai Yang 🕐 Age: 4 days ✅ Last contact: 1 day ago
Prospect
Mark Hynes
📍 Bangtao 🕐 Age: 3 days ✅ Last contact: 1 day ago
Prospect
Rojan Gautam
📍 Bangtao 🕐 Age: 18 days ✅ Last contact: 1 day ago
Prospect
Jc Mobile
📍 Bangtao 🕐 Age: 1 day ✅ Last contact: 1 day ago
Prospect
Tejas Mutha
📍 Bangtao 🕐 Age: 2 days ✅ Last contact: 1 day ago

Full Active Pipeline — All Sources

Leads at any active stage (not lost, not won) as of May 18, 2026

Active Pipeline Breakdown by Source
SourceActive Leads% of Source TotalProspect+Cold (>14d)Health
SATI (Google Ads)106 47% 150 ★★★★★
Agent Referral27 34% 2019 ★★★☆☆
Tablet Reg.43 29% 148 ★★★★☆
Nestopa15 39% 30 ★★★☆☆
WhatsApp67 8% 2345 ★★☆☆☆
WebConnect100 6% 4264 ★★☆☆☆
Other / Direct141 11% 82101 ★★☆☆☆
Facebook / Insta49 2% 1843 ★☆☆☆☆
Total539215280

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