Phuket is rapidly emerging as a prime destination for international arrivals, digital nomads, and remote professionals seeking long-stay residency, flexible work arrangements, and wellness-focused living. Recent statistics show a strong tourism sector complemented by an evolving property and lifestyle market, making this an ideal moment for property investment.
Phuket’s Growing Appeal to International Arrivals
In the first half of 2025, Phuket International Airport recorded 2,768,762 passenger arrivals—a 5.6% year-on-year increase—indicating strong demand from global travellers even as overall arrivals to Thailand dipped slightly. Total air passenger numbers for Phuket reached 4.46 million during this period, reflecting continued interest, particularly from key source markets such as Russia, China, India, the UK, and Germany. The average hotel occupancy hovered around 79.5%, peaking at over 91% in the high season, with average daily room rates up nearly 8% compared to the previous year.
The Rise of Remote Work and Long-Stay Residency
Phuket’s flexible infrastructure is attracting a new generation of digital nomads, remote professionals, and entrepreneurs. Modern co-living options and reliable high-speed internet make it easy for newcomers to settle for months, not just weeks, with many properties offering weekly and monthly rental options. Community-focused developments and upscale amenities, such as dedicated workspaces, thriving social calendars, and wellness facilities, enhance the long-stay experience for international professionals.
The DTV Visa Offers Flexible Solutions for International Professionals
The newly introduced Destination Thailand Visa (DTV) is specifically designed for digital nomads and long-stay visitors. It allows multiple entries and up to 180 days per stay, is valid for 5 years, and is accessible to employees, freelancers, and business owners who can show proof of income and sufficient funds. This is a game-changer for remote professionals, making it easier than ever to integrate flexible work and island living in Phuket while enjoying full access to wellness and community offerings.
Longer Visits and Wellness Trends
With flexible visa options and lifestyle-driven real estate developments, the average length of stay in Phuket is increasing. Remote workers and new arrivals are prioritising wellness, gravitating towards properties and communities that offer spa facilities, fitness zones, co-working spaces, and regular wellness programming. Areas like Bang Tao and Nai Yang stand out for their modern amenities, pristine beachfront settings, and access to local activities.
Why Now is the Ideal Time to Invest
- Phuket’s hotel and condominium market remains buoyant, with 17 new condo projects and 33 villa developments launched in the first half of 2025 alone, particularly along the West Coast due to land availability and competitive pricing.
- Upscale and mid-range properties are in demand, with new international arrivals favouring turnkey solutions for investment and lifestyle purposes.
- Investor confidence is further demonstrated by a wave of new hotel openings and rising property launches, while room rates and occupancy levels remain stable and high.
- Visa exemptions and new DTV rules make it easier for remote workers to establish medium- to long-term residency, directly supporting Phuket’s transition to a year-round cosmopolitan living destination.
Spotlight on Bang Tao and Nai Yang
Bang Tao: Known for its luxury beachfront resorts, active expat community, and sporting events, Bang Tao is a magnet for those seeking resort-style living with access to thriving local businesses, beach clubs, and padel courts.
Nai Yang: Rapidly expanding with new condo and villa developments, Nai Yang appeals to both investors and lifestyle seekers. Its proximity to the airport, natural parklands, and wellness facilities makes it a favourite for long-stay residents and remote workers.
